Multi-platinum artist Fetty Wap is back—new music through Atlantic Records and 300 Entertainment, a national partnership with Jimmy John's, sold-out welcome-home shows that led into a 20+ show Nostalgia Tour with Live Nation, and a press run that put him on Tamron Hall and the BETX Experience main stage.
Jamie Adler and Joshua Fisher worked together across the music industry for the better part of two decades—from Interscope through co-managing Grammy-nominated talent—so when Jamie clicked with Fetty Wap's sister and manager Divinity Butts and the two of them decided to co-manage Wap together, the call to Fish & Friends was easy. "I have the coolest artist on the planet." What Jamie and Divinity needed was a C-suite—people who could get the labels and publishers on the phone, get the paperwork straight, and build an operation that could hold a career this size. We started with them on day one: assembling the team from legal to operations, and documenting a clear path for Wap to re-establish himself as an independent artist.
Wap came home to a clean slate and a team already in motion. The Breakfast Club got the first interview out. Tamron Hall got the story behind it—the GED, the HVAC courses, a comeback measured in something other than chart position. The internet got "2016-2026," which pushed a decade-old "Trap Queen" back up the Billboard charts. And Philadelphia got him in person, joining the Hayze Walks Foundation 5K to support a four-month-old with the same congenital glaucoma Wap has lived with his whole life. Podcasts, morning shows, national press, timelines—all of it, all at once. Behind it: Fish & Friends implemented the systems that let the team keep pace with the moments. We brought in operational infrastructure, coordinated with legal counsel, established label relationships, dug into the publishing structure, set up weekly team syncs, and stayed on the day-to-day advisory calls with Jamie and Divinity as they ran the business of Fetty Wap.
Every week, a new headline and stage. New music through Atlantic Records and 300 Entertainment. Streaming numbers doubled and 10+ songs have earned platinum RIAA certifications. Sold out Welcome-Home shows leading into a 20+ show Live Nation Tour across the United States, including stops at Summer Smash and Summer Jam. A national partnership with Jimmy John's put the #1738 Fetty W(r)ap on menus across thousands of locations. Fetty Wap is everywhere—from a surprise visit on CMA Fest to taking over the main stage at the Beehive for the BETX Experience and an intimate 5-min pre-show reveal on the BETX Behind the Image. Fish & Friends keeps the machine behind it running.
Wap didn't come back to relive 2016. He came back to build something that outlasts it. He’s scaling beyond the comeback with deeper industry relationships, cross-genre collaborations, brand and tech partnerships, and community work rooted in his own passions. Fish & Friends stays in the C-suite seat—coordinating the calls, activating the partnerships, and keeping the infrastructure in step with the run. The nostalgia was the opening. The second act is the point.
Jamie Adler and Joshua Fisher worked together across the music industry for the better part of two decades—from Interscope through co-managing Grammy-nominated talent—so when Jamie clicked with Fetty Wap's sister and manager Divinity Butts and the two of them decided to co-manage Wap together, the call to Fish & Friends was easy. "I have the coolest artist on the planet." What Jamie and Divinity needed was a C-suite—people who could get the labels and publishers on the phone, get the paperwork straight, and build an operation that could hold a career this size. We started with them on day one: assembling the team from legal to operations, and documenting a clear path for Wap to re-establish himself as an independent artist.
Wap came home to a clean slate and a team already in motion. The Breakfast Club got the first interview out. Tamron Hall got the story behind it—the GED, the HVAC courses, a comeback measured in something other than chart position. The internet got "2016-2026," which pushed a decade-old "Trap Queen" back up the Billboard charts. And Philadelphia got him in person, joining the Hayze Walks Foundation 5K to support a four-month-old with the same congenital glaucoma Wap has lived with his whole life. Podcasts, morning shows, national press, timelines—all of it, all at once. Behind it: Fish & Friends implemented the systems that let the team keep pace with the moments. We brought in operational infrastructure, coordinated with legal counsel, established label relationships, dug into the publishing structure, set up weekly team syncs, and stayed on the day-to-day advisory calls with Jamie and Divinity as they ran the business of Fetty Wap.
Every week, a new headline and stage. New music through Atlantic Records and 300 Entertainment. Streaming numbers doubled and 10+ songs have earned platinum RIAA certifications. Sold out Welcome-Home shows leading into a 20+ show Live Nation Tour across the United States, including stops at Summer Smash and Summer Jam. A national partnership with Jimmy John's put the #1738 Fetty W(r)ap on menus across thousands of locations. Fetty Wap is everywhere—from a surprise visit on CMA Fest to taking over the main stage at the Beehive for the BETX Experience and an intimate 5-min pre-show reveal on the BETX Behind the Image. Fish & Friends keeps the machine behind it running.
Wap didn't come back to relive 2016. He came back to build something that outlasts it. He’s scaling beyond the comeback with deeper industry relationships, cross-genre collaborations, brand and tech partnerships, and community work rooted in his own passions. Fish & Friends stays in the C-suite seat—coordinating the calls, activating the partnerships, and keeping the infrastructure in step with the run. The nostalgia was the opening. The second act is the point.
A return at this scale generates decisions faster than most operations can absorb them. Labels wanted release plans, brands wanted terms, and press wanted him yesterday—all of it arriving at once. Jamie and Divinity carried the vision and the relationships. We carried everything underneath, so that when the answer was yes, the business was already built to hold it.
This embedded partnership model means the phone works both ways. We're on the weekly calls, in the group chats, and reachable when something breaks. Not consultants delivering a recommendation and moving on—part of the team, accountable to the same outcomes.
