The John Lennon Educational Tour Bus became the centerpiece for demonstrating NVIDIA's innovative text-to-audio technology at GTC 2025. This collaboration brought together Wu-Tang's RZA, NVIDIA CEO Jensen Huang, and creators making AI-powered music in real time.
Fish & Friends provided comprehensive operational support for Sundae Songs Publishing's sponsorship, managing the planning and execution of this high-profile activation at Cesar Chavez Park. Working alongside the Lennon Bus team and NVIDIA's Media & Entertainment division, we helped create an experience that highlighted the intersection of music and cutting-edge AI technology. Our team facilitated demonstrations with industry leaders, including Sébastien Deguy (founder of Allegorithmic, acquired by Adobe), who explored ETTA's creative applications with its creator Sang-gil Lee.
Event Attendees
Days of Demos
Legend (RZA) +
CEO (Jensen) Meeting
Visitos Experiencing ETTA
Event Date
We handle it all—from initial strategy to final execution and everything in between. Our services span the entire creative and operational spectrum, so you don't have to juggle multiple agencies or freelancers. You focus on the vision... we'll assemble the right team, manage the moving parts, and deliver the results.
We turn possibilities into cultural moments by uniting visionary thinking with precise execution. Our approach brings fresh energy to brand strategy, creative direction, and growth planning—turning "what if" into "what's next."
Key Services
* Brand Strategy + Creative Direction
* Growth Strategy Development
* Cultural Moment Creation
* Innovation Planning
More than just production—we're your creative catalyst. By activating extraordinary talent at the perfect moment, we amplify existing teams and bridge capability gaps to deliver unforgettable experiences.
Key Services
* Creative Production & Campaign Management
* Digital Marketing & Community Building
* Team Dynamic Enhancement
* Network Activation & Curation
Operational Excellence
We bring structure to creative ambition, ensuring every bold idea has a strong foundation. Our strategic oversight keeps projects moving without losing their creative spark.
Key Services
* Project Vision Alignment
* Process Design & Optimization
* Resource Allocation
* Quality & Impact Assurance
We handle it all—from initial strategy to final execution and everything in between. Our services span the entire creative and operational spectrum, so you don't have to juggle multiple agencies or freelancers. You focus on the vision... we'll assemble the right team, manage the moving parts, and deliver the results.
We turn possibilities into cultural moments by uniting visionary thinking with precise execution. Our approach brings fresh energy to brand strategy, creative direction, and growth planning—turning "what if" into "what's next."
Key Services
* Brand Strategy + Creative Direction
* Growth Strategy Development
* Cultural Moment Creation
* Innovation Planning
More than just production—we're your creative catalyst. By activating extraordinary talent at the perfect moment, we amplify existing teams and bridge capability gaps to deliver unforgettable experiences.
Key Services
* Creative Production & Campaign Management
* Digital Marketing & Community Building
* Team Dynamic Enhancement
* Network Activation & Curation
Operational Excellence
We bring structure to creative ambition, ensuring every bold idea has a strong foundation. Our strategic oversight keeps projects moving without losing their creative spark.
Key Services
* Project Vision Alignment
* Process Design & Optimization
* Resource Allocation
* Quality & Impact Assurance
